Some Excerpts from "It's Not How Good You Are,
Its How Good You Want to Be, by Paul Arden":
~ Don't be afraid of silly idea's.
~ Don't put your own cleverness in front of the communication.
~ Don't give a speech, put on a show.
~ Doing a layout means having an idea.
~ Rough layouts sell the idea better then polished ones.
~ If you get stuck, draw with a different pen.
~ Those who fail in school are not interested in the facts;
or maybe the facts are not put to them in an interesting way.
~ When the client won't buy, do it his way, then do it your way.
~ Get out of advertising.
~ Do not try to win awards.
~ You don't have to be creative to be creative.