“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. “Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs, Wired, February, 1995
Posted by Jennifer Vogt at 10:39 AM
I've decided to go back to school for an MFA in Graphic Design. I'm in the midst of my first semester and I've been obsessed with wrap. My first project was to create a "Poster Machine". The objective was to design a process for making posters and the printed end results have to all be different.
Posted by Jennifer Vogt at 7:44 PM